The 4 P’s of copywriting are vital to the success of any copy. Practice writing stronger copy with this tip from Christina Gillick. Emotions sell and fear is one of the biggest. Write about your biggest fear and how it makes you feel. Day 22: Tell Me Your Biggest Fearįear can be paralyzing and brings strong emotion to the heart and mind. Learning how to get past those emotions to solve the problem and then telling the whole story makes for strong copy. Murphy’s Law says ‘Anything that can go wrong, will go wrong.’ And, it seems to happen most often on vacation or away from home. Steve Slaunwhite, B2B marketing guru, shares a fun and easy way to do just that. Whether you’re a beginner or a seasoned copywriter, practice is the key to long-term success. And being able to make others get caught up in your story by writing from emotion is a gift. Spinning yarns and telling stories is an art. When writing copy, always save your strongest words for last. And, the words in the middle always get lost. It’s a proven fact that people tend to remember the first and last items in a series best. Day 18: Put Your Most Important Word Last Day 17: Jumpstart Your Headline WritingĬopywriter Elizabeth Blessing shows you a simple technique to stimulate your headline writing. Listen to copywriter and editor, Jennifer Stevens, and practice using your most powerful tool. Good verbs infuse your writing with more spunk. Day 16: Your Most Powerful Tool: The Verb Ted Capshaw, leader, coach, facilitator encourages all writers to be in touch with their feelings. Use Nick’s techniques for making your copy stronger. Practice your interview skills by writing a question script for someone you admire. In this exercise from Christy Goldfeder, get your imagination going and create a picture by vividly describing a vacation memory. To build up your storytelling chops, reminisce about your favorite day as a child, teenager, and adult, and write down your stories. Day 11: Describe Your Perfect Childhood Day Day 10: How Do You Want to Be Remembered?Īnother exercise to build up your storytelling chops… this time doing some soul-searching to define what people will remember about you. Have a list of 20 or more questions to ask prospects about your product … both prospects that love it and those that find it useless. Trick your mind out of writer’s block by writing deliberately bad copy… you’ll be surprised how many good ideas will grow. Like all writers, you must determine when and where you usually come up with your best ideas. Day 7: Where Do You Generate Your Best Ideas? Day 6: Decide When You Really Like to Writeīuild a strong writing habit by choosing the best time of day for you and sticking to it. Day 5: Email a Story with Good AdviceĬollect 7 pieces of advice to share with a college graduate and write a story email. Practice writing stronger email subject lines with this video from Pam Foster, Director of Copywriter Training at AWAI. Day 4: Become an Email Subject Line Machine Learn something new today and share it wide. We’re all full of interesting information and hungry to learn more. Day 3: You Know More Than You Think You Do If you do, each chapter will end the way you want. Take control of your life by being responsible for every moment. Day 2: Write the Next Chapter of Your Life When writing persuasive copy, you must convince your reader that your product will change his life.
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